What One Thing? A Meeting Planner's Guide to the Top of the Events World
Smart Meetings’ What One Thing podcast is your shortcut to the top of the events world. We interview savvy meeting planners, speakers and industry experts about the decisions that made all the difference in their lives and careers so you can take the fast track to your dreams.
What One Thing? A Meeting Planner's Guide to the Top of the Events World
Mentorship, Modernization and Member Value with Michelle Mason
In this powerful episode of What One Thing?, Michelle Mason, president and CEO of ASAE and recipient of the Smart Women in Meetings Marin Bright Legacy Award, opens up about the leadership philosophy that shaped her journey: servant leadership. From humble beginnings and early mentorship from her mother to leading one of the most influential association organizations in the country, Mason shares what it takes to modernize a 100-year-old institution and reimagine its value for a post-pandemic world.
The conversation explores:
- The bold strategic framework behind “Destination 2026”
- The role associations play in workforce development, policy, and human connection
- The personal power of mentorship, emotional intelligence, and lifelong learning
Whether you're an association executive, event professional, or rising leader, this episode offers actionable insight into how values-driven leadership can create lasting impact.
JT Long Welcome to the Smart Meetings What One Thing podcast, where we talk to experts about the one thing that made all the difference in their lives and careers. Today, we’re honored to speak with Michelle Mason, president and CEO of ASAE and the recipient of the Smart Women in Meetings Marin Bright Legacy Award.
Michelle Mason:Thank you, JT. It's great to see you.
JL Let’s start with young Michelle. Were you always a transformational leader?
MM At five years old, I was probably negotiating nap schedules and lobbying for more recess. My beginnings were humble, but my mother always packed my lunch with love, purpose and intention. She modeled servant leadership long before I had words for it. Over time, I learned transformational leadership from mentors who led with integrity, accountability and empathy.
JL Was your mom one of those mentors?
MM Yes, but I didn’t realize it until later. My father passed when I was a baby, and my mom raised three kids while running a small business from home. As I matured, I came to see her as a woman of strength, purpose and deep integrity. I now make sure to tell her regularly how much I appreciate her.
JL That’s beautiful. Speaking of leadership, how did you catch the “association bug”?
MM It began at the Chemical Manufacturers Association. I witnessed firsthand how associations can bring people together and create real impact—through advocacy, education and collective action. For example, ASAE is advocating for 529 savings plans to be used for professional development. That kind of work elevates both the workforce and the economy.
JL What do you say to people who think associations are just networking?
MM Associations are powerful conveners. They create emotional resilience, foster lifelong learning, and spark problem-solving through peer-to-peer exchange. Especially during uncertain times, associations offer clarity and connection.
JT: When you became CEO of ASAE, it was in a time of transition. How did you approach that?
Mason: I was brought in to modernize ASAE. We launched “Destination 2026,” a strategic vision with four pillars: member value, workforce, elevation of associations, and infrastructure. We listened to what members needed post-pandemic and worked with the board to build a modern, agile organization that reflects those needs.
JL What can we expect at ASAE Annual 2025 in L.A.?
MM Our theme is “Imagine the Possibilities.” We’ll feature dynamic keynote speakers, including Andrew Yang. Instead of a traditional closing meal, we’re ending with a celebratory festival to reflect the spirit of innovation and inclusion.
JL And the second annual Women’s Exchange?
MM It’s happening this June in D.C. We’re finalizing a powerful program that uplifts, connects and celebrates women in leadership. It will be heartfelt and inspiring, just like last year.
JL Final question—what’s the one thing that made all the difference in your career?
MM The power of relationships. I’ve had mentors, peers and friends like you who helped me navigate both certainty and chaos. Our network is everything.
JL Thank you, Michelle. It’s an honor to learn from you and to celebrate your incredible impact on this industry.